NanoCarotene is a natural beta Carotene which is nano encapsulated to make it watersoluble. The product can be applied in clear beverages and other water based formulations (e.g. water based cosmetic spray). The unique formulation applies latest nano technology and enhances the bioavailability of Carotene. All materials used in the formulation are suitable for the nutraceutical, beverage, cosmetic and pharma industry.